Content-creation roles in India shifted from 1 in 1,000 marketing job postings in 2020 to nearly 1...

Content-creation roles in India shifted from 1 in 1,000 marketing job postings in 2020 to nearly 1 in 100 by early 2026.

Building for the creator space? Nearly 60% of hiring is now in back-office roles like video production and content ops, not just influencers.

What to do: Consider hiring creators in-house on payroll rather than booking freelance campaigns to get better production consistency.

https://startuptalky.com/919-growth-rs-4-500-crore-market-why-studiobackdrops-is-betting-on-infrastructure/